Femina. hr – from the Latin word “femina” – woman, is a media project (web portal with accompanying channels on social media) dedicated to a female readership with women’s topic. They decided to rebrand and completely update the logo and corporate identity to make the brand more feminine with a touch of French chic aesthetics. By changing the font type from bold sans serif to modern stylish serif font, brand looks more modern and timeless. We aimed to incorporate sophisticated aesthetic and keep visuals that are refined but not boringly minimalist.
